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Matt Banyard

Creative Technology

Mobile AR

I’ve been part of the explosion of mobile AR experiences since early in my career, long before the familiar platforms creators use today, giving me great insight into not only the technology which drives these activations, but crucially what design considerations guarantee a good experience. This has led me to not only creating AR myself as a freelancer, but consulting with the VidMob creator platform - guiding their creative direction and management team as they began offering mobile AR services to their expansive client base.

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